SERVICES
Blog
writing
From boosting SEO efforts to forming the backbone of newsletters, supporting industry landing pages to highlighting the expertise of your in-house experts, blogs remain a highly valuable digital asset. All they need is research, clear writing, and a defined objective. If you've got the latter nailed down, hand the rest over to me.
Paid media
advertising
The most successful products and companies aren't always the best at what they do. They're those which are seen by the right people at the right time. Paid advertising enables this with audience targeting and precise messaging but requires cost and frequency budgeting. Get in touch for PPC campaigns which balance spend with ROI, and impressions with traction.
Content
strategy
Content strategy is the heart of any marketing. It beats continuously to keep your brand fresh in the eyes of AEO and prospects, it pumps leads through the marketing funnel, and the more you work it, the stronger it becomes. Set pulses racing with inspirational content or ensure a steady beat of value-adding insights today with tailored content strategies.
Social media
marketing
Transitioning from an awareness-generating and brand channel into one where decision-makers gain influential information and conversions take place, social media content is no longer a standalone element of marketing. Are you ready to post original content whilst sustaining brand guidelines with a strategy that meets your audience where they are?
Technical and
content SEO
"Use it or lose it" would be far too long in an acronym form, so SEO works just fine. However, the adage's message is true - even the most well-versed of websites will quickly slip out of relevance if not updated with fresh content and technically maintained for contemporary browsing habits. Keep your digital presence in top shape and climb search rankings.
PR management
Statement campaigns, thought leadership, partnerships, and more all deserve to be shared beyond your owned platforms. After all, third party coverage is always more credible. It is also a challenge to source; so too is defining what you want to be known for. Overcome both with PR management that gets your audience seeing, hearing, and reading all about it.
FEATURED WORK
Hear from those I've worked with to learn more about the collaborative process when creating these pieces by heading to the testimonials section.
IMPACT
Generated a 62.5% ROI in sales qualified leads from a six-figure annual marketing budget in the first half of 2025 for Aurum Solutions.
Secured prestigious fintech and banking awards for Aurum Solutions, supporting brand, SEO, and AEO.
Increased organic traffic >200% at Aurm Solutions and Ayoa thanks to a focus on technical SEO, E-E-A-T, and keyword strategy.
Grew Aurum Solutions case studies by 115% in one year, assisting sales outreach and boosting SEO and AEO.
Built a healthy sales pipeline by running ABM LinkedIn ads campaigns to generate a 15% demo lead rate for Aurum Solutions.
Unlocked a new market for Ayoa, neurodiversity. Responsible for 25% of new revenue in 12 months, growing by 365% in year 2.
Discover more results of multi-channel, data-led creativity
by downloading my CV.
Automated reconciliation: a game changer
A piece of writing influential in Aurum Solutions ranking first for their main keyword, "automated reconciliation software". Read here
TESTIMONIALS
Claire Cooper,
Global Revenue
Officer
"Ross is truly customer centric and is unafraid to lobby, with a commercial lense, on behalf of customers at every level of the business. Adept at utilising his analytical approach to develop marketing strategy, produce creative ideas and collateral. He is immensely talented at developing customer relationships, enhancing internal understanding of customers (intent and insights), and delivering commercial value. Most importantly, he is unafraid to get things wrong, be challenged, and learn."
Tim Andrews,
Chief Solutions Architect
"Ross worked on several initiatives focused on expanding our industry knowledge and writing impactful customer case studies. Ross consistently brought a thoughtful, analytical approach to every project, helping us uncover valuable insights and translate them into compelling narratives. His ability to distill information into clear, engaging content was a key asset. I highly recommend Ross to any organisation looking for someone who can bridge strategy and storytelling with ease."
Caragh Medlicott, Author, Editor, and Content Writer
"I can personally attest to the strength of Ross' writing (whether an article, blog or other marketing material), his creativity, his vision and his drive in seeing a project through to completion. As a professional writer myself, it’s always a pleasure to collaborate with another skilled writer. I wouldn’t hesitate in recommending Ross to anyone seeking a dynamic marketing manager capable of excelling in both the technical (writing and data) and big picture (management and strategy) work."
Oliwia Ogrodniczack,
Graphic Designer
"Ross is a creative and strategic thinker with a strong commitment to research, blending data-driven insight with storytelling to produce engaging, high-quality content. He is especially skilled at working with very niche and technical topics, and turning them into something original and accessible. By combining real-life examples, expert insight, and careful research, he ensures content is never dry or generic."
LET'S WORK TOGETHER
Your organisation has a story to tell. Get in touch today to see how I can devise and execute a strategy to share it with your audience and make a material difference to your marketing.
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